Humans are highly connected to music, which brings those within the industry many opportunities to succeed. Although it’s rapidly changing, the music industry continues to be a lucrative one. Each year, the industry reports billions of dollars in annual revenue. By 2024, experts believe that almost $5 billion in revenue will come from streaming alone.
As Louis Armstrong said, “Music is life itself” — and many people feel that way.
Whether you’re an artist, producer, owner of a venue, or sell instruments during a brick-and-mortar store, you would like to make a presence online. this may allow potential customers or clients to seek out you.
Why You Need Content for Your Music Website
You see it more and more, “every business needs a website” — and each website needs content. From building credibility to showcasing your brand, content marketing can assist you grow your music business — but not just any content. The content you create must be valuable and interesting .
Which leads us to the question, where are you able to source quality content?
Outsourcing your content needs will assist you get the digital marketing material you would like while allowing you to specialise in the expansion of your business. Here’s the way to hire a music writer that ticks all the boxes.
Regardless of what product or service you offer, there’s no business without your customers/clients.
In today’s digital world, even brick-and-mortar stores need an internet site . this enables prospective customers to seek out them. consistent with research, 92% of consumers visit a brand’s website for the primary time to try to to something aside from making a sale .
Content marketing is critical because it answers your audience’s questions. They found your website because they were trying to find something, and if you deliver, you’ll gain a replacement customer. The goal is to publish consistent, high-quality content. this may allow you to:
- Generate leads
- Connect with customers
- Improve conversion rates
- Drive sales
- Build your subscriber list
- Develop a web presence
To get started, follow these simple steps that specialise in your unique brand and business in terms of your goals and audience.
Step one: Define Your Needs
Figuring out what you would like for your content are going to be your start line .
If you’re serious about building brand awareness and increasing organic traffic to your site, then you’ll need a comprehensive strategy. From blog posts to social media content, press releases, newsletters, it’s crucial to seek out a writer who can serve all of your needs.
The music industry is fairly broad in terms of business opportunities. that’s why you want to specialise in your niche, meeting the requirements of your audience . Whether you’re writing about the newest trends in hip hop or the highest saxophones released in 2021, your content must be written to a high standard. To showcase your brand as a pacesetter in your industry, you’ll got to position yourself as a reputable content source.
Although expert writers can often cover a good range of topics supported their unique experience and powerful research skills, you’ll wish to take a position in writers who are well-versed within the music industry. However, before you hire a writer, you would like to:
- Have a list of topics you’d like covered
- Know what tone you’d wish to portray — include this in your brand guidelines
- Be clear on what format you would like
- Consider all other logistics, including your budget and time-frame
Step Two: Find a Source for Music Writers
So, you recognize you would like content and have started your comprehensive strategy — but where does one find expert writers?
Although you’ll create listings and post them on job boards online, this process are often incredibly time-consuming and frustrating. you’ll be flooded with applications, yet just one or two show promise. After you sift through all the applications to seek out a few of potential candidates, you then need to discuss your needs, create a contract, then hope that they deliver. Unfortunately, this method of hiring can quickly cause lost resources.
Some prefer to hire an in-house writer, but again, this will be expensive.
The alternative?
Hiring freelance writers from a reputable content creation platform. this feature will assist you save both time and money, supporting your bottom line. better of all, when partnering with a platform like Scripted, all the vetting is completed for you — which we discuss in greater detail below.
Step Three: Find the Best Music Writers for Your Needs
Once you’ve got found a reliable source of top-notch music writers, you’ll got to narrow those writers right down to find the simplest fit.
Depending on your niche, you’ll search for a really specific writer. for instance , you’ll specifically need a writer who has experience playing the drums or a writer that understand the recording industry. If your goal is to entertain, you’ll want to rent writers with many personalities, but if your goal is to teach , you’ll want to rent a writer which will deliver informative content that folks want to read.
To find the simplest fit you, start by watching writing samples. On content creation platforms, writers will generally have a profile you’ll check out. These profiles include information about each writer’s background in terms of their interests and knowledge. You’ll even be ready to see an inventory of sample pieces. this may assist you better understand their literary genre and area of experience.
Step Four: Develop Content
Once you partner with a writer or a team of writers who has the experience you seek, you’ll got to work with them to form sure they understand your overall vision. Take the time to elucidate your needs in order that you’ll then take a step back. After all, that’s the entire point of outsourcing content. you would like to be confident that while you’re performing on other tasks, the writers you hire are completing content to a high standard.
The best music writers won’t only be skilled writers but also will actively become involved , offering suggestions which will assist you optimize your content. for instance , professional freelance writers will understand the facility of SEO.
There also are many great SEO tools available when conducting your keyword research, including:
Like any working relationship, communication is significant . Be beyond your expectations and provides the author all the knowledge they have . this may ensure a more seamless experience and a rapid timeline. once you receive the primary draft, provide feedback to raised understand what you’re trying to find . this may encourage an ongoing work relationship that ensures consistent, quality content.
For the content, you publish, invest in analytics to ascertain what’s working and what must be adjusted.
Ready to get started? Visit our music PR & Communication agency and get to know on what we can and will do to pursue your career!
Send us your story today!
